If you were asked today to put a value on your skills and experience, what would it be?

This question brings me back to a time in my early 30s talking to my dad about a work opportunity that had quickly turned into an unexpected haggle over compensation.

I told him how uncomfortable I felt and he said something that I will never forgot, “you are worth every penny you make and then some so don’t ever sell yourself short.“

It was a simple statement. Of course, coming from my dad, I could have easily disregarded it as just another pep talk from a subjective source, but as he said it, I had a sudden epiphany.

Deep down, I always thought I knew that the experience and knowledge I had to offer was valuable but actually internalizing this confidence is one thing and having the conviction to promote my own strengths in critical moments is quite another.

I’ve always been a believer that if I put in the work, I will be justly rewarded. However, life continues to show me that this is not always the case. In the light of day, it became clear that this viewpoint was simply a way for me to avoid self-promotion.

I have spent enough time in the corporate world to witness countless male colleagues rise to the top, one proactive ask at a time. For me, that had always felt more difficult.

When I think about how many times in past that I’ve supported co-workers and subordinates to get to the next level while neglecting to speak up for myself when the opportunity presented itself, it’s pretty eye opening.

Over the years I’ve come to the realization that if I don’t advocate for myself, no one else will.

Why is it so difficult for women to ask for what we’re worth?

We have certainly gained the experience and expertise and this accounts for a great deal, especially to those in need of our expertise and wisdom.

It is due time for us to become our own fierce supporters. Whether it’s with a potential employer, partner, customer or client, they would be lucky to work with us….and our contribution comes at a premium.

Changing how we’re viewed by others begins with how we view ourselves.

I don’t know about you, but my price tag will no longer be found at a consignment shop hidden amongst the rare gems on the back room sales rack.

It will be proudly displayed on a fabulous frock somewhere on Park Avenue in a high-end boutique that caters exclusively to those with discerning taste and an appreciation for exceptional quality.

Thanks again for the reminder dad.

For more information on change management coaching opportunities, go to https://noellevan.com/work-with-me.